Milo
Building a new model for aging at home — from brand to product to market
Milo was a technology-enabled alternative to traditional home care, built to help older adults live with more independence and their families feel more at peace. As VP of Marketing and Creative Director, I owned the brand from concept through launch and everything in between.
I led a cross-functional team spanning design, development, and product, shaped the visual identity, influenced UX across three proprietary apps, and built the go-to-market strategy that took Milo from idea to three live U.S. markets. This wasn't a campaign assignment. It was a full creative and business leadership role inside an organization moving at startup speed.
Within six months of launch, we had 300+ members in the pilot market, more than doubled lead volume, and cut cost per lead by 72%. The work proved that brand and product thinking done together, with real intention, produces results that neither can achieve alone.
Results
300+ members supported in pilot market // 103% increase in leads over six months // 72% decrease in cost per lead over six months // Successful launch across three U.S. markets
We developed Milo's technology to keep families informed about the health and wellbeing of their aging loved one without being intrusive to our client.
Below are samples of Milo's UX, app design, and web design that were influenced by me during my time with the company.
