Charlotte-Mecklenburg Police Foundation
Humanizing service through stories from within the community
This rebrand grew out of the Coca-Cola People Stories Forward initiative — a program built to surface real human stories and connect people across difference. Working with the Charlotte-Mecklenburg Police Foundation, we led interviews, photography, and narrative development that centered the officers themselves, bringing a people-first expression to a brand that needed a more human voice.
The goal was to create something that could work for both attraction and retention — showing prospective officers and current staff what it actually feels like to serve in this community, told through the people who know it best.
