Hey there, I’m Chris.

I design how brands show up in the world and how people experience them. Over the past 20 years I have created brand moments that have connected with millions of people across sport, hospitality, fintech, and senior living. My work lives where brand, employer brand, and experience design come together, from US Open activations and Times Square takeovers to luxury hospitality experiences and aging at home platforms. For me, creative direction is not only about how something looks. It is about how it feels, how it works, and how people move through it. I have led creative for Mastercard, Coca Cola, the US Open, The Boca Raton, and others, building systems, campaigns, and environments that people can actually feel in the real world. If you care about work that builds belief instead of chasing buzz, you will probably feel at home here.